Exterior

Meet Bryce Carlson and learn about his 24 years of signage experience.

2022's Best Outdoor Signage includes public park donor walls, air force combat memorial, Big 12 big letters and logos, and custom free-standing letters for brand awareness.

Learn the benefits of using aluminum instead of steel to get the rusted finish of corten steel. See a short video on our process to create this finish and signage examples used for interior signage, ADA signage, outdoor signage, and donor signage.

Alan Parsons, Senior Environmental Graphic Designer & Wayfinder, shares his 6 Tips for Successful Signage with you. Senior Living is unique with many unique spaces with specific uses. Learn where Alan starts and what he pays extra attention to.

Donor walls take a lot of time, effort, and patience from the original need, the campaign, to the final recognition. 2021 produced a lot of great great donor walls, here's the Top 5.

Developing a wayfinding system is not so simple. There is a science to directing people to their desired destination. It must be simple, clear, and placed in the appropriate location. Here are 4 Keys to Wayfinding Signage on College Campuses.

It's a new year and our list of favorite outdoor signs from 2021 is ready to publish. Each is unique in it's own way and can hopefully inspire ideas to all.

Bringing spark, personality, and sign expertise to Eastern Iowa, Bryce Carlson makes a big impact with his clients. He's seen nearly everything: mixed-use development, Big 10 stadium, large hospitals, and more. Learn more.

It's time to meet Erin Carey, one of Nebraska's Sign Experts. Her passion for engaging with each client makes her the popular Nebraska Sign Expert she is today. Learn more about Erin.

Tony & Tom Help Answer FAQs our clients have had when trying to plan signage that commemorates their top athletic accomplishments. From budget, to future growth, we have answers.

Tony works hard for his clients and his attention to detail pays off every time. This pays off on many high profile projects in his resume. Learn more about Tony.

Spring has sprung, and it’s great to be outside where you’ll find our Top 5 Exterior Signs of 2020! We hope you enjoy these and maybe find some inspiration for an upcoming project.

Developing a wayfinding system is not so simple. There is a science to directing people to their desired destination. It must be simple, clear, and placed in the appropriate location. Here are 4 Keys to Wayfinding Signage on College Campuses.

4 Reasons LED Outdoor Signage works for brands. Top tips on implementing LED Outdoor Signs

What is a Projecting Sign? It’s usually a double-sided sign that protrudes from the side of a building which means it’s viewable from 2 directions. Sometimes referred to as “flag-mounted” (for obvious reasons).

We nominated, the public voted, and here's the winner of the #FavoriteSignsof2019. Donor walls, interior signage, exterior signage, stadium signage, theatre signage, it's all represented in projects from 2019. View all the details here and vote @LatitudeLatimerGroup Facebook page.

Are you a cat or a dog person? MedVet unveils new Chicago location and here's he inside scoop on the outdoor signage.

The University of Iowa uses a custom outdoor signage product to elevate their Hawkeye brand in a big, bold way. Using an affordable "flex face" material, this flexible PVC solution is a big bang for their branding buck. Discover how to affordably amplify your brand with custom-shaped signage.

Signage is only one component to the customer experience, we know. But healthcare is competitive, hospitals receive online ratings and reviews based on customer service. People make decisions based on their experience. Stay ahead.

Adding on to your healthcare or senior living facility? Here are 3 big questions to make you a signage hero! These questions address branding, wayfinding, and donor recognition...and MAY just make things easier in the long run. Plus, two mini-case studies where this was effective.

We started with a small sketch and a 'pie in the sky' idea for the Kum & Go Stage signage.

"Back in my 20s, I had a big shift in how I observe and think about signs. Then in my 30s, another shift in my mindset affected my job as a marketer."

Designers need to be experts at interpreting brand standards and putting a creative spin on how logos, colors, and fonts work within a complete architectural signage package. Fabricators bring the vision to life.

Graphics: Like environmental graphics? Here are 5 items our team accesses when it comes to graphics for a facility, and you should too.

In the Colorado, Nebraska, Iowa, and Illinois territories we really had some fun in 2017. We'd like to share just a few of our favorite signs from last year.

Get the look of Cor-ten (rusted) steel using aluminum and our faux weathering/rusting steel finishing process.

Get the industrial look of rusted steel using aluminum and Latitude's faux weathering and rusting finishing process.

As this year comes to a close, we take a moment to reflect and share our great appreciation to all of you for our successes of 2016. Giving a nod to each of our regional offices, it was difficult to choose a featured project for the year. We think you’ll like these!