All Blog Posts

New digital kiosks are sleek and simple to use. Create and share your content quickly and easily through USB or App. Check them out here!

Vertigraphics prints designs, pictures, artwork, and text directly onto almost any vertical surface, including interior and exterior walls of any finish and size. Unlike traditional printing methods, we print and install in one step with our one-of-a-kind vertical printing machine.

Dual signs give architects and interior designers the chance to be creative while maintaining ADA compliance on permanent room signage such as room numbers and signs marking restrooms and elevators.

The goal is to balance strategy, design, and gratitude into one design. Learn what it takes to create a truly impactful donor wall.

It’s that time of year when we look back at just a few of the projects completed in 2023 and choose our favorites.

Meet Todd Carey, he leads our Sales + Marketing team.

Meet Rebecca Kleine, master networker and signage expert with 12 years in the biz.

Meet Tom Wilcoxen, he's been a sign expert for 20+ years. His knowledge of projects and getting done is second to none.

Meet Matt Seidl one of one of the newest members of Latitude Signage + Design.

Meet Tony Squire and learn about his nearly a decade years of signage experience

Meet Erin Carey, signage is in her blood (her Dad started the company), her 29 years of signage experience is all about customer service.

Meet Justin Halverson and learn about his almost 10 years of signage experience

Meet Bryce Carlson and learn about his 24 years of signage experience.

When it comes to creating effective signage, working with a professional signage partner is essential. Choosing a partner that uses a Design-Build method. By choosing Design-Build your signage program will have the benefit of minimizing project risk and improving your delivery.

Successful signage involves more than creating an attractive arrangement of logos and slogans. It is also a blending of complex elements such as marketing, demographics, an understanding of visual acuity, conspicuity, and obliquity.

For Immediate Release

As of April 1, 2023 we ended a longstanding franchise relationship to become an independent signage + design company.

2022's Best Outdoor Signage includes public park donor walls, air force combat memorial, Big 12 big letters and logos, and custom free-standing letters for brand awareness.

We're sharing our favorite interior architectural signage projects from 2022. ADA, graphics, donor, and historic renovations...right here!

Our Omaha office is thrilled to announce the return of Rebecca Kleine. Learn a little more about Rebecca!

We recently received this interesting question on Wayfinding from an architectural partner and thought we would dig into this a bit. Leaning on our EGD team, here's our take and 3 ideas to measure.

Learn the benefits of using aluminum instead of steel to get the rusted finish of corten steel. See a short video on our process to create this finish and signage examples used for interior signage, ADA signage, outdoor signage, and donor signage.

Alan Parsons, Senior Environmental Graphic Designer & Wayfinder, shares his 6 Tips for Successful Signage with you. Senior Living is unique with many unique spaces with specific uses. Learn where Alan starts and what he pays extra attention to.

A Des Moines native, Matt Seidl, has recently joined our Iowa Business Development team. We asked him a few questions in his 4th week “on the job.”

Donor walls take a lot of time, effort, and patience from the original need, the campaign, to the final recognition. 2021 produced a lot of great great donor walls, here's the Top 5.

Developing a wayfinding system is not so simple. There is a science to directing people to their desired destination. It must be simple, clear, and placed in the appropriate location. Here are 4 Keys to Wayfinding Signage on College Campuses.

History walls need to tell a story and provide context for the reader, visitor, or audience to understand the impact made by the company history or series of events being depicted. These 5 history will go down in history.

You may wonder what Latitude Signage Project Managers do. The answer is simple: They do it all. Learn more about the roles and goals of our 11 Project Managers from Ronda, Michael, and Katie.

It's a new year and our list of favorite outdoor signs from 2021 is ready to publish. Each is unique in it's own way and can hopefully inspire ideas to all.

Take a look at our team’s favorite ADA signs of 2021. Let this spark your imagination for ideas and inspiration for 2022.

2021 is through. Here’s the focus for 2022. Core values, goals, strategic initiatives.

Excellent customer service should be a top priority for any successful and thriving business. With that in mind, in 2016 Latitude implemented a new position of Account Manager in our Nebraska office.

Bringing spark, personality, and sign expertise to Eastern Iowa, Bryce Carlson makes a big impact with his clients. He's seen nearly everything: mixed-use development, Big 10 stadium, large hospitals, and more. Learn more.

If you’re thinking or contemplating a history wall for your facility, you’re in the right place. We chatted with our Environmental Graphic Designer, Andrej Steinbergs, on “How to history wall” and we’re excited to share some questions to ask, and his expertise, with you.

It's time to meet Erin Carey, one of Nebraska's Sign Experts. Her passion for engaging with each client makes her the popular Nebraska Sign Expert she is today. Learn more about Erin.

Tony & Tom Help Answer FAQs our clients have had when trying to plan signage that commemorates their top athletic accomplishments. From budget, to future growth, we have answers.

A key part of many donation campaigns is to recognize and honor the significant gifts. The following list provides some basic points in developing a Donor Recognition Display.

Tony works hard for his clients and his attention to detail pays off every time. This pays off on many high profile projects in his resume. Learn more about Tony.

From cutting grass and taking out the trash on the Grinnell worksite to fabricating, installing, and selling signs, Justin has done it all.

Spring has sprung, and it’s great to be outside where you’ll find our Top 5 Exterior Signs of 2020! We hope you enjoy these and maybe find some inspiration for an upcoming project.

A picture is worth a thousand words and every year we have so many great projects to share. Here are 4 of the best donor recognition walls 2020 had to offer.

2020 is done, 2021 here we come: Michael McKeag addresses strategy, trends, and growth from our corner of the signage industry.

The options are endless when it comes to design and illumination of channel letter signage. But here are some things you'll want to know if you're considering channel letters.

ADA Signage may be the most basic or “vanilla” of signs. Here a few of our designers share their favorite ways to “gussy” up even the most basic of ADA signs.

Dan Salamone, Chicago Sign Expert, answers all of your burning library signage questions including common types, how to be most effective, and best ways to elevate the design.

Environmental graphic design (EGD) is part of the everyday fabric of our lives, and many of us never notice it—and that’s no accident.

Developing a wayfinding system is not so simple. There is a science to directing people to their desired destination. It must be simple, clear, and placed in the appropriate location. Here are 4 Keys to Wayfinding Signage on College Campuses.

4 Reasons LED Outdoor Signage works for brands. Top tips on implementing LED Outdoor Signs

Face shields and wellness shields available, here's pricing, information, how to order.

Check out these 5 easy steps to great digital signage, straight from you Latitude signage experts.

Commitment to a safe workplace is essential. Wellness shields are a great way to provide protection to clients, staff, and visitors in facilities like libraries, clinics, hospitals, corporations, manufacturing facilities and more. Pricing and sizing available here.

The Americans with Disabilities Act (ADA) protects individuals with disabilities and covers all employers of 15 or more employees, for-profit, and nonprofit alike. Learn about ADA accessibility and how signage plays a role.

How can we help? This has been a regular question these days. Here's ways you can thank a healthcare or essential worker and what we've been doing to help in our community.

Boutique hotels come back to life with restorations and community minded people. Our sign team looks at a few of these hotels we've partnered on and share design intent and the importance of following ADA Guidelines for historic renovations of public spaces.

It’s the heart and soul of our sign business. Raised text and braille signage is where we got our start. Inclusion and accessibility is as much, or more, important as it was in 1985 when we started building signs in a garage.

What is a Projecting Sign? It’s usually a double-sided sign that protrudes from the side of a building which means it’s viewable from 2 directions. Sometimes referred to as “flag-mounted” (for obvious reasons).

ADA signs are designed, specified, and fabricated everyday. Some are done the right way and well, others are not. Indeed, there are a few key aspects that all ADA signs must comply with and a few simple rules that must be followed.

We nominated, the public voted, and here's the winner of the #FavoriteSignsof2019. Donor walls, interior signage, exterior signage, stadium signage, theatre signage, it's all represented in projects from 2019. View all the details here and vote @LatitudeLatimerGroup Facebook page.

Every theatre is unique in terms of architectural design, materials, goals for the project, and customer type. Here are three common themes that all cinema signage projects have in common. Budget, brand, and beauty are to be considered in all theatre signage. Learn more here.

Developers, architects or property owners looking to capitalize on the live-work-play trend, should consider the key role signage plays in promoting, directing and informing patrons of mixed use developments. From choosing the right sign partner to design considerations. Put signage to work.

Here’s where to start and how design, material, and facility all impact your budget for interior ADA signage, code signs, wayfinding signage, and more. Sign design and sign pricing examples are shared.

Ashley LaRue, Latitude’s own health champion, shares what she’s learned over 13 years as an advocate for healthy work habits and ways she’s helped get our team moving through employee wellness initiatives.

Are you a cat or a dog person? MedVet unveils new Chicago location and here's he inside scoop on the outdoor signage.

The University of Iowa uses a custom outdoor signage product to elevate their Hawkeye brand in a big, bold way. Using an affordable "flex face" material, this flexible PVC solution is a big bang for their branding buck. Discover how to affordably amplify your brand with custom-shaped signage.

3 ways we designed our website to make our client's lives easier. Sign ideas. Signage experts at your fingertips. Proof from other sign clients in your industry.

The mountains were calling, and she had to go! Transplanting to Latitude-Colorado, Ann brought her 10 years of sign experience into a project management role. Now, she's ready for her next adventure as an Latitude Expert. Check out her fresh outlook, fresh ideas, and 'get it done' attitude.

At Latitude, we are challenging the norms. So what does that mean? It means improving our internal processes and translating that to our customers, easing stress and frustration while reducing the amount of time customers wait on projects. Check out the changes we've made to our production process.

Signage is only one component to the customer experience, we know. But healthcare is competitive, hospitals receive online ratings and reviews based on customer service. People make decisions based on their experience. Stay ahead.

Adding on to your healthcare or senior living facility? Here are 3 big questions to make you a signage hero! These questions address branding, wayfinding, and donor recognition...and MAY just make things easier in the long run. Plus, two mini-case studies where this was effective.

Small town guy, Tom Wilcoxen, brings big city ideas to clients throughout Illinois.

Advances in technology have made it possible to produce durable, lightweight materials to use for ADA code signage, donor recognition walls and signs, exterior signage, and interior signage.

We started with a small sketch and a 'pie in the sky' idea for the Kum & Go Stage signage.

As an industry 'rule of thumb', a 70% Light Reflectance Value (LRV) contrast between sign text and background colors is an ideal guideline to follow when evaluating color and finish options.

ADA Accessible Signage Update.

"Back in my 20s, I had a big shift in how I observe and think about signs. Then in my 30s, another shift in my mindset affected my job as a marketer."

As a lifelong learner and son of a teacher, who loves to get his hands dirty, President and COO Michael McKeag's interests lie deep in all facets of business.

Designers need to be experts at interpreting brand standards and putting a creative spin on how logos, colors, and fonts work within a complete architectural signage package. Fabricators bring the vision to life.

Graphics: Like environmental graphics? Here are 5 items our team accesses when it comes to graphics for a facility, and you should too.

We can handle every facet of digital printing, from design to production to installation.

The Latitude team knows a thing or two about donor campaigns and recognition displays. We suggest you follow these small steps to recognizing your donors in a creative, thoughtful way.

"Latitude is capable of managing all of our large, unique projects while always paying close attention to detail."

As a family-run business that grew out of our founders garage to a state-of-the-art manufacturing facility, Latitude Signage knows about vision, perseverance, and grit.

Libraries hold a special place in our heart here at Latitude. We’ve partnered with libraries and their communities across the states of Colorado, Nebraska, Iowa, and Illinois on renovations, new builds, and recognition displays.

"What we can offer our clients is quite unique. Sure, there are commercial sign manufacturers, but we offer a full-service architectural sign solution that begins with consulting, designing, engineering, and continues until final installation."

In the Colorado, Nebraska, Iowa, and Illinois territories we really had some fun in 2017. We'd like to share just a few of our favorite signs from last year.

Most people don't start a decades-long second career in their 60s, but Bob and Sylva Dixon aren't most people. With much courage, Bob and Sylva left their hometown area of 60 years and moved to Grinnell as the fifth and sixth employees of Latitude Signage Latimer Group.

The designers in this department have an eye for detail and a collaborative spirit. Production designers work with both the sales teams to understand the clients' goals and the production experts to figure out the best ways to produce the desired look.

"We don’t promise things we can’t deliver. I think it’s so important to be proactive and have those discussions with clients and architects early in the process so that everyone has a clear understanding of what materials and fabrication methods."

Latitude’s new pull-tab sign series communicates critical patient information in a sleek and stylish way, which is also ADA and HIPAA compliant.

There are almost limitless possibilities to what we can do. I love projects that push our designers to come up with new ideas and push our production experts to figure out what materials and methods are needed to achieve something that’s never been done before.

Latitude recently completed a total signage package for the Element by Westin hotel in West Des Moines, Iowa. Hotels are challenging from an architectural signage standpoint, requiring signs which serve a variety of purposes for guests and staff.

"Our knowledgeable and experienced in-house signage design team differentiates us. When I’m trying to help a client figure out specifically what they need for their project, having a team that can conceptualize ideas, design that idea, AND create a prototype of the idea is fantastic."

Get the look of Cor-ten (rusted) steel using aluminum and our faux weathering/rusting steel finishing process.

Stairwell signage is a common area of confusion when it comes to knowing what signs are necessary. We're here to tell you what is required for both life safety and ADA (Americans with Disabilities) needs.

Let's talk for a minute about teamwork. Sometimes it takes an entire team to make it happen, but all of the individual components have merit. Such was the case with the Market to Market Relay (M2M).

25 years after a life-changing leap of faith, Dottie McLaughlin is retiring from Latitude and leaving behind a legacy.

Our team is asked numerous questions on ADA guidelines for signage, every day. Here are a few answers to the most frequently asked questions.

Iowa State University’s College of Design 2017 Awards Day program "Leave Your Mark" awarded over $100,000 in scholarships to 109 students. Latitude was pleased to present Mariah Norton with this year’s Latitude Design Scholarship!

Get the industrial look of rusted steel using aluminum and Latitude's faux weathering and rusting finishing process.

Twelve Latitude employees participated in the February Take Away Hunger event in Grinnell, Iowa. This was our second year volunteering to make an impact on the global fight against hunger by "giving through doing."

Customizing a standard product is a wonderful option to transform a stock system into a look that is unique to your facility. Utilizing a standard (mass-produced) product for your custom sign system can better adhere to a consistent appearance, yet still add flexibility.

In recent years the International Building Code (IBC) was widely implemented and essentially the standard rule. All stairwell signs were to follow the same set of requirements with only a rare deviation. Not today.

Latitude’s Karen Hanson, as part of this year’s Poweshiek Leadership Program (PLP), recently visited the Iowa State Capital to witness state government functions and how local leaders have the ability to impact future decisions.

As this year comes to a close, we take a moment to reflect and share our great appreciation to all of you for our successes of 2016. Giving a nod to each of our regional offices, it was difficult to choose a featured project for the year. We think you’ll like these!

Interior design and branding are key drivers in the expanding use of large format environmental graphics. When wall surfaces are changed into a floor-to-ceiling impression, the entire user experience is transformed.

The most important and valuable asset that a company owns is its brand. Bringing the brand into your facility space creates a multi-dimensional experience that is physical and sensory, creating a memorable impression.

LED technology has been in the forefront of the signage industry for the past decade. Now color-changing LEDs have taken center stage.

In the second installment of this topic, we share a case study example of a recently completed healthcare project (see our part 1: introduction for further information on the Design-Build process).

The Design-Build process is a unique process to deliver a highly professional consultative and creative service consisting of logical, sequential steps to analyze, plan, design, specify, document, implement and maintain identity and wayfinding signage solutions.

When lighting is added to signage, it is usually done for practical purposes – to ensure the sign’s message is visible at all hours of the day. However, with architectural signage and environmental graphic design, illumination takes on other functions.

Thanks to the University of Iowa for a great write-up on our partnership with the entrepreneurial class on a market study project. A group of students recently focused on Latitude, Iowa for a class marketing project.

Latitude exterior Legacy Series is a heavy-gauge aluminum and rock-solid construction. Built to architectural quality standards with pre-engineered, time-tested fabrication methods, aluminum signage offers exceptional strength and durability for exterior environments.

The community of Sioux Center built a new 120,000 sq. foot, state of the art hospital and medical clinic, opening in 2014. They required a complete interior and exterior signage and wayfinding solution as well as digital display and donor wall designs.

Latitude Signage recently fabricated and installed brand signage and a custom world map at the new Garrett Popcorn Shops corporate headquarters in Chicago.

As an Latitude affiliate headquartered in Grinnell, Iowa we have serviced the architectural sign industry for over 30 years. Over that time we’ve worked with many great people and created some of the best architectural signage across the Midwest.

In 2008, a flood completely destroyed the Cedar Rapids downtown Public Library building, along with half of the library's collection. The library reopened in August 2013 and saw an astounding 600,000 visits from the community in its first year of service.