Inventing New Sign Types for a Science and Technology Campus

Bringing an architect’s unique signage vision to life through innovation and ingenuity.

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Custom Exterior Signage for a New Treehouse Play Area: Secured Entrances and Donor Recognition

Discover how the Iowa Arboretum transformed its new Treehouse Village with captivating signage seamlessly integrating donor recognition and enhancing the visitor experience.

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How Bubbles, Gumballs, and Grass Brought a Donor Display to Life

Beatrice Public Schools, located in Beatrice, Nebraska, was looking for a donor recognition display that would adequately honor the individuals, families, and organizations that support the school district’s mission to be among the best in the nation.

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Providing Care and Comfort: Exterior Signage at Community Alliance

This healthcare organization in Omaha, Nebraska, offers psychiatric care, counseling, primary care, and other support services. Its new 127,700-square-foot facility can hold up to three times the number of people it serves in its existing facilities.

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Contemporary Condo Style Inspires Interior and Exterior Sign Design

The Ives apartment complex in Wheat Ridge, Colorado, officially opened its doors in June 2024. The 50 condominiums currently available were designed with beauty and sustainability in mind.

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Senior Living Signage at CopperWood

Partnering with Ecumen, the Latitude team collaborated on the signage using Design-Build, which includes working directly on planning, design, manufacturing, and installation for four locations across Iowa. The goal was to enhance the resident experience through practical and aesthetically pleasing signage. Check out out CopperWood now!

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Dormie Network: A Multi-Site National Signage Partnership

Latitude teed up a turn-key design solution for Dormie Network, a collection of national golf clubs.

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Enhancing Patient Experience: OSF HealthCare Cancer Institute Signage

Explore how Latitude Signage + Design collaborated with OSF HealthCare Cancer Institute to create efficient interior and exterior signage, including donor walls, improving navigation and honoring impactful donors.

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WorldWide Logistics: Design-Build Corporate Signage

WorldWide Logistics delivers excellence in the logistics industry and turned to the experts at Latitude Signage + Design to deliver excellence in custom sign design. The partnership included planning, design, manufacturing, and installation of the exterior and interior signage at their new Urbandale corporate headquarters.

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Exterior Building Signage: Making A Loud Impact at Live Nation's Vibrant Music Hall

Multiple illuminated logos serve as a beacon for this new music hall and a three-sided digital message center announce upcoming shows in Waukee, Iowa.

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Frisco Transit Center Signage: Follow Us to Fresh Powder in the Rocky Mountains

Nestled between the ski resorts in Breckenridge and Keystone is the charming town of Frisco in Summit County, Colorado. As the area grew in popularity with tourists, the need for public transportation also grew.

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Luxury Apartment Signage: Omaha's New Brickline at The Mercantile Shines Bright

Multi-phase architectural signage for this mixed-use development comes together smoothly with seamless project management.

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Museum Signage: Norwegian-American Inspired Design for Donor and Building Signage at Vesterheim

This new Vesterheim Commons building is a 7,600 sq. ft., three-story structure designed by Snøhetta, an international architecture firm with roots in Oslo, Norway. The signage design has clear inspiration, check it out.

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City Signage: Enhancing the Identity of Pleasant Hill, Iowa through Architectural Signage

Pleasant Hill, Iowa, a growing city with a strong sense of community, embarked on a signage project to improve wayfinding, and enhance the aesthetic appeal of public spaces.

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Hall of Fame Signage Highlights a School’s History of State Championships at Lincoln-Way High School

This unique Hall of Fame installation includes environmental graphics, signage, and a digital screen. All of this comes together to shine a light on the rich history of success and can be updated with future endeavors.

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Ahrens Park: Signage Completes this Walk in the Park

The park is home to eight youth softball and baseball fields, outdoor basketball courts, a tennis court, four pickleball courts, a sand volleyball court, several playground areas, three shelter houses, a sledding hill, community gardens, green spaces, and a one and a half mile outdoor walking path.

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High School Rebrand + Athletic Addition: Signage to Inspire the Future at Mason City High School

School spirit is important in this community. Solidifying their new Riverhawk brand and an athletic addition, funded by the community, is what this project is all about.

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Multi-Location Outdoor Signage at Banner Health Care

Partnering on a signage master plan for multiple locations across Colorado, Nebraska, and Nevada.

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Lely Builds North America Campus with One-of-a-Kind Architectural Signage

Lely is known for innovative solutions in the agriculture industry. Their new North American headquarters embodies their philosophies and the signage lives up to their standards.

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From Tailgate to Stadium and New Signage: New Bridge at Iowa State University

Spanning a quarter mile across University Boulevard in Ames, Iowa this new open-air bridge connects the pre-game parking lots with Jack Trice Stadium. The end result gets everyone to the game quicker and safer while providing a great opportunity for branding through signage.

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Triumph Park Signage: Teamwork Makes the Dream Work at This New Sports Complex

A collaborative approach to outdoor signage for this 66-acre sports complex hits a homerun.

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The Show Must Go On: Collaborating on Signage for Riverside Theatre in Iowa City, Iowa

Neumann Monson, Riverside Theatre, and Latitude come together to create a seamlessly updated look, with a nod to the Art Deco origin, at this property on Iowa City's popular Pedestrian Mall.

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Hotel Signage: Making History at Hotel Fort Des Moines

The 100-year-old Hotel Fort Des Moines boasts creative architectural signage as part of its complete restoration.

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Aksarben Village Retirement Community

The Aksarben Village Retirement Community needed flexible modular wayfinding signs to help manage potential room changes. The design also had to be simple and easy to read, with high contrast colors to offer the best legibility to residents.

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Air Force Academy: From An Idea to Air Warrior Combat Memorial Signage

The Air Force Academy Class of 1971 had an idea, to share the history of air combat in the United States and to memorialize General Robin Olds. Here's how it came together.

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Signage To Honor Stars at NorthStar Foundation

Two innovative honor walls. One that honors graduates of the NorthStar program and one that honors donors to the NorthStar program.

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Design-Build Signage Connects to the Heart of Kreg’s New Headquarters

This design build project for Kreg Tool Company includes environmental graphics, ADA signage, and more. Read about all the steps that go into a complex design build project here!

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Mixed Media Integrates To Create Unique History Wall Signage for Alvine Engineering

Two design-centric teams put together a dynamic, museum-like history wall. This impressive wall incorporates many aspects beyond signage. Read about this unique project here!

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Custom Signs Help Build A New Town Center

Digital monument sign, wayfinding signage, interior ADA signage, graphics, and a history wall for a new indoor-outdoor community space in Johnston, Iowa.

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New Wayfinding Signage Gives a Small Town Big City Vibes

As the pumpkin capital of Iowa, Anamosa, wanted to make a great first impression to visitors with stylish wayfinding signage. It was especially important to the community to have the new wayfinding signage up by the time RAGBRAI rolled through town in late July 2021.

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A Century of Caring: History Wall Signage Highlights 100 years of UNMC Munroe-Meyer Institute

UNMC Munroe-Meyer Institute is been dedicated to the intellectual and developmental needs of their community for over 100 years. See their new facility and how they told their story with a unique history wall designed by Andrej Steinbergs. The entire facility, and signage, is designed with their patients in mind.

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Building With a Brand: Corporate signage and history wall at new headquarters inspired by Carson Group’s brand.

See how architecture and design elements throughout the building speak to the company’s brand identity and inspire the ADA signage, window graphics, exterior signage, partner signage, and an elaborate history wall.

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Iowa State Fair Signage: Here's to Changes, Big and Small

Check out a BIG new sign that is sliding into the 2021 Iowa State Fair. Along with donor signage updates that happen yearly and ways you can join in the fun!

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Denver Health: Innovative Architectural Signage Shines Bright In Denver

Like a beacon calling out to the community, this high-rise outdoor signage at Denver Health in Denver, Colorado shines brightly atop a new 7-story Outpatient Medical Center. Wayfinding signage companion this beautiful branding project.

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Walk This Way for Summer Fun: Imagine Iowa Great Lakes Outdoor Pedestrian Signage

Outdoor signage installation at Lake Okoboji is part of the community revitalization project. Imagine Iowa Great Lakes is a community organization committed to preserving and enhancing the Okoboji area. Recently, part of their beautification project was to update signage near the nostalgic Arnold’s Park.

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Form vs Function: Sammons Financial Group enjoys them both with on-brand architectural signage.

Collaboration and creativity was key for Sammons Financial Group’s architectural signage in their new corporate headquarters in West Des Moines, Iowa.

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Hoff Family Arts and Culture: A Historic Renovation Creates a Hub for Arts, Culture, and History

PACE, Pottawattamie Arts, Culture & Entertainment opened their new Hoff Family Arts and Culture Center only to close it 2 weeks later because of the pandemic. Signage plays a critical role in honoring their donors and finishing the design intent as they begin to re-open slowly.

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Signage at The CREW Center: Community, Recreation, Education, and Wellness

Small town usually means a big community, especially in Woodbine, Iowa. This new facility is state of the art, and so is the signage.

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The Spirit of Generosity: Creating a Donor Wall For a Lifetime of Iowans at The Iowa State Fair

The donor wall design is essentially a blank slate for the “Spirit of Generosity” to grow. With the goal of honoring the character and generous spirit of Iowans, this donor campaign gives ample opportunity at many giving levels with donations starting at $100. See how the design came together and what the finished wall looks like.

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Athletic Signage: One For The Record Books at Farmington Central High School

Football and Track and Field records are meant to be seen, and made to be broken! Now Farmington High School can display and update the records whenever needed. See how Tom Wilcoxen and our sign team came together to get the best solution for this tricky installation.

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Kinnick Stadium: Signage Completes The Experience

An iconic stadium gets bold updates for the 2019 football season. See how signage enhances and emblazons the experience and spirit through brand signage, custom signage, wayfinding signage, donor walls, and environmental graphics.

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Architectural Signage For The New Geneva Public Library District Delivers Big on Style

Signage that sparked feeling and creativity was achieved at this new 57,000-square-foot library. Spaces included a variety of meeting areas, a community art gallery, and outdoor reading spaces. It also features an enhanced children’s area and lab spaces for older students to use technology and learn new skills.

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Environmental Graphics Set the Scene at Lake Villa District Library

The only thing better than the smell of a new book is a new library. Lake Villa District Library's beautiful new facility is just the right amount of warmth, fun, and function. The signage is the finishing touch to this lovely library. Check out the environmental graphics and all the signage here.

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Burge Hall: Bringing Modern Custom Sign Design to Campus

Today's student housing is nothing like the dormitories of old. At the University of Iowa, Burge Hall is a small community tucked within the larger campus landscape. In addition to housing more than 900 residents, it also hosts a marketplace and a convenience store.

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Walk This Way: New Wayfinding Signage Guides People Through Grinnell College’s Updated Campus

Learn about the comprehensive campus update that reimagined spaces and offered an engaging environment that better defines campus and improves the wayfinding system.

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Finding Your Way at College: How Signage Helped Bradley University

Imagine your child is a senior in high school, and you’re headed to your first college tour. As you get closer to campus that excitement turns to frustration. Google maps insist “You have arrived,” but you don’t see a sign. See how collaboration with signage experts solved this problem for Bradley University.

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High School Sports: A Legacy of Champions Sign at Van Meter High School

Recognizing the legacy of teams, from all sports, that have achieved the greatest high school athletics success was the goal of this project. Van Meter Community Schools have a rich history and hope to have a fruitful future for their sporting teams. This signage project, a records board, honors those great teams. Learn more here.

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Exterior Signage for Banks: LED Signage Offers Flexibility at Northwest Bank's New Ankeny Location

When bank signage needs to respond to the fluxations in markets and rates, LED Signs are the perfect fit. Praised for their powerful visibility, and ability to display variable data, LED Signage helped this Iowa bank display their brand and offer flexibility.

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Healthcare Digital Signage for Todays Changing Environment

Learn 4 Ways Will County Health uses its digital signage to communicate with patients and guests.

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DONOR WALL SIGNAGE: At the Heart of the matter in this new Ronald McDonald House that is 100% donor-funded.

Design-build signage project with bold donor signage is a natural way to honor the bold donors who make the Ronald McDonald Charities House of Peoria, Illinois a beautiful place of refuge. See how the design of the outdoor signage, interior signage, and donor signage have a work-hard and play-hard dimension to it.

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A Lesson in Boutique Hotel Signage: How signage helped put Hotel Grinnell on the map

Boutique hotel signage is the cherry on top of a beautiful sundae. With a higher, more architectural, design this type of signage most often reflects the character of the project. In this historical renovation, a school from 1921 in the heart of Grinnell, Iowa gets rejuvenated into a boutique hotel with thoughtful nods to its educational beginnings.

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Honoring Red Oak Iowa Grand Theatre History with Classic Marquee Signage

This historic theatre has a mission to create affordable, family-friendly movies and entertainment. The exterior signage is a nod to the past with a classic illuminated marquee style with a changeable message board. The community, a local board, history, and value engineering were all key pieces for the success of this project.

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Creating Signage for The Chauncey— A New High Rise Mixed Use Development in Downtown Iowa City

This new high rise in downtown Iowa City changes the landscape by 15 stories. Here’s the story of signage for this monumental new mixed use development that includes FilmScene cinema, SpareMe bowling alley, retail, corporate and office space, condominiums, and a hotel.

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Preconstruction Planning Creates a Seamless Signage Experience in a Hospitality Environment

Bringing a signage partner on board early is important. In this hospitality project the early collaboration with the developer allowed the ability to see and solve potential architectural signage issues before they became a problem for the hotelier. A plan to win for everyone.

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Lansing Public Library: New Library Signage Sparks the Imagination

"A destination for the imagination" was the design goal for the Lansing Public Library's interior and exterior signage. The sign design starts with bottom mounted aluminum exterior lettering at the entrance that read "LIBRARY" and continues inside with similarly designed custom sign family, and creative library graphics throughout.

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Latitude Signage Partners with R&R Realty to Help Achieve 80% Occupancy

A partnership between R&R Realty and Latitude Signage, Iowa, helped deliver on-brand messaging through signage planning services that included wayfinding, sign plan, and sign design. Interior ADA room signage along with exterior channel letters and monument signage aided in delivering an ideal lease occupancy for this corporate complex by attracting tenants like never before.

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Think INSIDE the Circle: A Creative Approach to Donor Recognition at Lakin YMCA

Custom designed architectural signage for Lakin YMCA in Council Bluffs, IA. Donor wall, donor room signage, interior ADA signage, and exterior branding all included.

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Delivering Hope at American Cancer Society's Hope Lodge

When the ACS was building a Hope Lodge in Omaha, our team at Latitude Latimer Group, put in a bid to complete all the exterior and interior architectural signs. We didn’t get the project, but kindly offered to help if they ever needed it. Here's how they needed it.

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Let's Go Fly a Kite - Healthcare Signage for Healing Children

Playful donor designs and thoughtfully designed signage brings a touch of whimsy to OSF HealthCare Children's Hospital of Illinois, a transitional care facility for children.

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Modern Look for a Modern Clinic

OSF HealthCare - Urgo clinics turn to Latitude for a vibrant signage package for their new brand. The clinics needed a vibrant, modern sign package that reflected their unique approach to healthcare.

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Signage For A Work Of Art: Krause Gateway Center

Steps from the Pappajohn Sculpture Garden in downtown Des Moines is a new building that’s sure to be an iconic piece of Iowa architecture: the Krause Gateway Center. Latitude partnered with Ryan Companies for the signage portion of this project.

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Innovative Signage for an Innovative Hospital: University of Iowa Stead Family Children's Hospital

Nationally recognized healthcare facility builds new children's hospital overlooking Kinnick Stadium. See how signage blends architecturally, create fun donor recognition, and helps with Wayfinding throughout the campus.

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A New Brand For a Legacy Client: Grinnell Mutual

Grinnell Mutual has been a long-time client of Latitude Signage, as both companies are thriving enterprises in the small town of Grinnell, Iowa. For their new rebranding, Grinnell Mutual naturally looked to their old friends at Latitude for new signs.

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Hello Sunshine! Collaborative efforts result in a solar sign at Historic Farm

You may have driven by the Johnson County Historic Poor Farm without much notice. This rustic farm on the edge of Iowa City was established in 1855 as a place to care for the poor and mentally ill. Today it serves as a window to the past.

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GuideOne turns to Latitude to rebrand its buildings...TWICE

Every business loves return customers, but it’s pretty special when a client returns almost 20 years after their first deal together. That's the case with GuideOne, who underwent another rebranding with Latitude after working together in 1999.

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Aim High: Air Force Academy Athletics

Only a select few have what it takes to be an Air Force Academy cadet. To recruit the best of the best, the Air Force Academy athletics department wanted to overhaul the look of their football and basketball team areas.

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Go Big with Branding: Mars Food

When Mars Food moved its headquarters from California to Chicago to be closer to other Mars Global divisions, Latitude had the opportunity to design a new, dynamic work space for their employees.

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When the Lights Came on in Omaha: The Breakers

NuStyle Development Corporation has a vision to revive Omaha’s historically industrial riverfront area into a thriving residential and commercial district. The Latitude Signage experts helped to value engineer the designer’s vision and stay on budget.

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Home of Legends Undergoes a Legendary Renovation: Rosenwald Courts

Rosenwald Courts, a Chicago apartment complex that once housed many legendary musicians and athletes, was built in the 1930s. As part of a historic restoration project, Latitude was tasked with the design and installation of all interior and exterior signs.

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Signs of a Prospering Campus: Colorado University, Denver

With a goal of actively broadening enrollment, the University of Colorado Denver designed and broke ground on a new 5-story building. The branding and signage portion of this project developed as a team effort between the university and Latitude.

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Retail Outlet Signage at Outlets of Des Moines: Leading the Way

Iowa shoppers have a new destination to discover at the Outlets of Des Moines in Altoona. This new shopping oasis was brought to the Des Moines metro area by New England Development of Boston. During the design and construction of the outlet mall New England Development turned to us as the experts and the signs were manufactured—just 40 miles from the mall.

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New Name. New Sign. New View. OSF HealthCare Cardiovascular Institute.

For patients and their families, OSF HealthCare Cardiovascular Institute in Peoria, Illinois, is a beacon of hope. The most advanced cardiovascular group in the heart of Illinois recently underwent a name change and needed a new exterior sign.

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Custom Signage is on Par for Grinnell College Golf Course

Grinnell College is undergoing a multi-year project to transform the campus’ landscape. The first phase of project began in Spring of 2017 with updates to the college’s golf course. The architect came to Latitude with an idea.

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A Healthy Campus: Center for Integrated Wellness

A relationship formed between Latitude and Farnsworth Group allowed our central Illinois office to work on this multi-tenant integrated wellness campus.

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Goodbye Boring, Hello Fresh New Brand

Kum & Go convenience stores recently began an extensive rebranding process. To bring their new brand vision to life, Latitude was tasked with taking conceptual marketing designs for the new stores and developing a complete architectural signage package.

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Case Study: Hancher Auditorium - University of Iowa

Hancher Auditorium, the premier performing arts venue in Eastern Iowa, was destroyed in 2008 in a historic flood. The new home for this premier performing arts center opened in September 2016 with a highly efficient and sustainable design.

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Case Study: The Flats on Howard

Latitude worked to create a very distinct signage system that showcases the overall brand requirements of The Flats, located in the historic Howard Street Apartment District on the fringe of downtown Omaha.

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Case Study: Illinois Tool Works

Illinois Tool Works was founded more than 100 years ago, and has become one of the world’s leading diversified manufacturers of specialized industrial equipment. Latitude provided multiple brand and space identification signage projects on this new campus.

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Case Study: Cantata Adult Life Services

Cantata is a multi-faceted senior care organization located on a beautiful wooded 10-acre campus. The facility provides independent living apartments, assisted living apartments and enhanced care services in a nursing home setting.

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Case Study: Bud Werner Memorial Library

Latitude worked directly with the Bud Werner Memorial Library management to create a flexible and functional interior and exterior signage system that beautifully complements the library's unique architectural design.

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Town of Breckenridge, Colorado - Case Study

When the south branch library in the town of Breckenridge, Colorado, outgrew its location, the county decided it was time to rehabilitate a historical high school built in 1909 and expand it to be a community center for the benefit of everyone.

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Case Study: Oak Brook Park District

Illinois' OakBrook Park District, created in 1962, owns and maintains seven parks. The district desired a new building identification and wayfinding program that was both durable and flexible, but with a design to complement the park surroundings.

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Homewood-Flossmoor Community High School - Case Study

Homewood-Flossmoor Community High School is a public school in the Chicago-metro area. Back in 2014, the school decided to expand two existing buildings. Latitude came in to design, program and implement the interior signage and branding system.

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History Wall: Nebraska Methodist Health System

Latitude recently designed and installed a History Wall for the Nebraska Methodist Health System, a nonprofit Nebraskan healthcare organization founded in 1982.

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Case Study: Field Health System

Field Health System, a new critical access hospital in Centreville, Mississippi, was looking for a complete signage solution. Latitude was selected because of our expertise with wayfinding, manufacturing capabilities, and our national reach.

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Signage in Historical Buildings: Lake Forest Library Case Study

The Lake Forest Public Library wanted to improve and replace their existing signs that had been created in-house. The main wayfinding challenge for Latitude was directing to the children’s library, which is located on the lower level.

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Integrating Custom Millwork into Architectural Signage

The addition of millwork can combine the natural beauty and warmth of wood, with architectural signage, to result in a solution that extends the character of your building and working environment into a valuable showpiece.

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How Wayfinding Can Help Improve Campus Traffic - Iowa Central Case Study

After a major campus expansion of multiple new building projects and a complete campus re-design, ICCC's existing signage had become outdated and inefficient.

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Bring your Workplace to Life! - Kinross Case Study

When Kinross, one of the largest gold manufacturers in the world, decided to move their US operations, they were facing a time constraint. New signs had to be implemented for a corporate quarterly meeting at the new location at a very firm date.

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Efficient Wayfinding Signage Solution for Senior Options Community

Latitude provided a turn-key exterior signage solution for GreenFields, an exclusive senior living facility located on the outskirts of Geneva, Illinois. Our solution featured primary and secondary identification, along with wayfinding signage.

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How to Completely Change Your Brand with Signage - Bankers Trust Case Study

Bankers Trust went through a 2-year long rebranding initiative, which culminated in 2014 with rebranded interior and exterior signage at all of their locations.

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Union Pacific Railroad Signage - Case Study

Latitude was selected to fabricate and install a complete interior and exterior signage solution for Union Pacific Corporation. This solution included the parking garage, building identification, retail, cafeteria, training center and interior tenant signage.

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De Paul University Signage - Case Study

Chicago's DePaul University commissioned Vasilko Architects and Associates, Inc. to design a solution that would increase brand awareness and establish consistency in its graphic identity. Vasilko Architects and Associates turned to Latitude for a partner to deliver an exterior signage solution.

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Outdoor Digital Signage for Hospital: When going big makes an impact.

An 80 bed acute care facility with a wide variety of services needed clear communication with the community with quick updateability. An outdoor digital sign integrated into their exterior signage was the solution.

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