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- Homepage
- BlogList
- ADA Sign Guidelines
- LRV Calculator for ADA Signage
- How To Rock Architectural Signage for 30 Years
- Signs of Hope - How the Cedar Rapids Public Library Overcame a Flood
- Taking a World View - Garrett Popcorn Shops
- Sioux Center Health Case Study
- 5 Reasons Your Signs Are Not ADA Compliant
- Latitude Legacy Series - Custom Aluminum Solutions
- The Right Sign for Your Business
- Latitude is Going Back to School to Grow!
- Illumination Design Solutions for Architectural Signage
- Design-Build Series Part 1: Introduction
- Design Build Series Part 2: Project Example
- Color-Changing LED Technology for Eye-Popping Signage
- Considerations for Developing a Donor Recognition Display
- Branding Through Signage
- Digital Environmental and Wall Graphic Signs for Interior Branding
- 2016 Featured Projects: Illinois, Iowa, Nebraska, Colorado
- Latitude at the Iowa State Capital
- Account Management at Latitude Signage + Design
- Evolving Sign Codes
- Inspiration in a Standard System
- Latitude Cares…
- 5 Easy Steps to Great Digital Signage
- Aluminum Steals the Look of Rusted Steel
- Leaving a Mark – ISU Awards Day
- ADA Through 5 Frequently Asked Questions
- From a Leap of Faith to a Lasting Legacy
- Teamwork and 17 Legs: Market to Market Relay
- Don’t Get Stuck in the Stairwell!
- Bring the Outdoors In!
- Employee Profile: Tony Squire
- Proactive Problem Solving: Save the Day for Hospitality Clients
- Employee Profile: Todd Carey
- Meet our new Pull-Tab Sign Series!
- Employee Profile: Bryce Carlson
- Team Profile - Production Design
- Love. Music. Family. Signs.
- Team Profile - Project Management
- Our Favorite Signs from 2017
- Employee Profile: Erin Carey
- 5 Things We Learned From Libraries
- Boston Strong. Grinnell Proud.
- Employee Profile: Justin Halverson
- Recognition Systems, Start Small To End Big
- 5 Things You Should Know About Our Digital Print Capabilities
- 5 Things to Consider When Considering Large Format Graphics
- When Design + Manufacturing Collaborate: Clients Win!
- Opposites Attract: Science + Art = Environmental Graphic Design
- Michael McKeag, President and CEO
- A Marketer’s Mindshift: Finding Your Way Through Wayfinding Signs
- The Results Are In and a Guitar Wins the 2018 Favorite Sign
- 3 Signage Material Swaps You’ll Appreciate
- Tom Wilcoxen
- Find An Expert
- Your Expectations
- Our Why
- Bryce Carlson
- Erin Carey
- Justin Halverson
- Todd Carey
- Tom Wilcoxen
- Careers
- Contact Us
- Find A Sign
- Lunch + Learn
- Krause Gateway Center - Case Study
- Innovative Signage for an Innovative Hospital: University of Iowa Stead Family Children's Hospital
- A New Brand For a Legacy Client: Grinnell Mutual
- Case Study: Bud Werner Memorial Library
- Aksarben Village Retirement Community
- Union Pacific Railroad Signage - Case Study
- How to Completely Change Your Brand with Signage - Bankers Trust Case Study
- Case Study: The Flats on Howard
- How Wayfinding Can Help Improve Campus Traffic - Iowa Central Case Study
- Case Study: Illinois Tool Works
- Let's Go Fly a Kite - Healthcare Signage for Healing Children
- Modern Look for a Modern Clinic
- Hello Sunshine! Collaborative efforts result in a solar sign at Historic Farm
- GuideOne turns to Latitude to rebrand its buildings...TWICE
- A Healthy Campus: Center for Integrated Wellness
- De Paul University Signage - Case Study
- Aim High: Air Force Academy Athletics
- When the Lights Came on in Omaha: The Breakers
- Case Study: Cantata Adult Life Services
- Digital
- Directional
- Go Big with Branding: Mars Food
- Home of Legends Undergoes a Legendary Renovation: Rosenwald Courts
- Signs of a Prospering Campus: Colorado University, Denver
- New Name. New Sign. New View. OSF HealthCare Cardiovascular Institute.
- Custom Signage is on Par for Grinnell College Golf Course
- Goodbye Boring, Hello Fresh New Brand
- Monument
- Donor
- ADA
- Other
- Case Study: Hancher Auditorium - University of Iowa
- Town of Breckenridge, Colorado - Case Study
- Homewood-Flossmoor Community High School - Case Study
- Case Study: Oak Brook Park District
- Nebraska Methodist Health System History Wall
- Case Study: Field Health System
- Room
- Signage in Historical Buildings: Lake Forest Library Case Study
- Building
- Integrating Custom Millwork into Architectural Signage
- Bring your Workplace to Life! - Kinross Case Study
- Efficient Wayfinding Signage Solution for Senior Options Community
- Continued Education Form
- Request A Color Sample
- American Cancer Society
- Lakin YMCA
- Newsletter
- Tony Squire
- What to expect when you're expecting a building addition...signage-wise, that is.
- 5 Keys To Healthcare Signage + Pro Tips for a Better Customer Service Experience
- Work In Process: A New Latitude Signage Process Delivers Smart Solutions
- Expert Profile: Ann Pauls
- Video Gallery
- R&R Realty Westfield Campus - Case Study
- We launched a new signage website, why should you care?
- Kinnick Stadium Signage
- A Story About Signs.
- Large Outdoor Signage: When going big delivers huge value.
- Creative Outdoor Signage: Specialty Healthcare for Pets
- Lansing Public Library: New Library Signage Sparks the Imagination
- Signs of Good Health: Challenging Employee Wellness
- Element Hotel: Pre-Construction Planning Creates a Seamless Signage Experience in a Hospitality Environment
- Easy Planning: 3 Factors for Smart Sign Budgets
- New High Rise Mixed Use Development in Downtown Iowa City - Creating Signage for The Chauncey
- Signage Solutions That Market Your Mixed Use Development
- Honoring Red Oak Iowa Grand Theatre History with Classic Marquee Signage
- Theatre Signage: Budget. Brand. Beauty.
- Announcing! Favorite Signs of 2019
- What is a Projecting Sign? 4 Tips to Great Projecting Signage.
- For the Love of Signage
- Boutique Hotel Signage Will Get You There
- A Lesson in Boutique Hotel Signage
- CaseStudy Ronald McDonald House Charities Peoria illinois
- From Signage to Shields. Thankful for our healthcare workers, and helping where we can.
- ADA Signage Requirements for Non-Profits
- Wellness Shields: Provide A Safer Workplace
- Healthcare Digital Signage for Todays Changing Environment
- State Champion Success Signage at Van Meter High School in Van Meter, Iowa
- Outdoor Digital Signage for Banks: LED Signage Offers Flexibility
- Need PPE? We Got You.
- Why Choose Outdoor Digital Signage?
- High School Athletics Signage: 4 FAQs Answered
- High School Sports: A Legacy of Champions Sign at Van Meter High School
- Spirit of Generosity | Iowa State Fair
- Finding Your Way at College: How Signage Helped Bradley University
- New Wayfinding Signage Guides People Through Grinnell College’s Updated Campus
- What is Wayfinding Signage?
- Environmental Graphics Set the Scene at Lake Villa District Library
- Architectural Signage For The New Geneva Public Library District Delivers Big on Style
- Ask An Expert: Library Signage
- Kinnick Stadium: Signage Completes The Experience
- Athletic Signage: One For The Record Books at Farmington Central High School
- The Spirit of Generosity: Creating a Donor Wall For a Lifetime of Iowans at The Iowa State Fair
- ADA Signage: 3 Ways to Gussy Up ADA Signage
- Channel Letter Signage Guide: Illuminating and Mounting
- Strategies, trends, and growth in our corner of the signage industry.
- Signage at The CREW Center: Community, Recreation, Education, and Wellness
- Hoff Family Arts and Culture: A Historic Renovation Creates a Hub for Arts, Culture, and History
- 4 Donor Recognition Walls From 2020 Worth Remembering
- Outdoor Digital Signage for Hospital
- Retail Outlet Signage: Leading the Way
- Top 5 Outdoor Signs
- Sammons Financial Corporate Signage
- Imagine Iowa Great Lakes Signage
- Modern Custom Sign Design at The University of Iowa
- Denver Health: Innovative Architectural Signage Shine Bright In Denver
- Meet Justin Halverson, Colorado Sign Expert
- Iowa State Fair Signage: Here's to Changes, Big and Small
- Meet Tony Squire, Iowa Sign Expert
- Meet Bryce Carlson, Eastern Iowa Sign Expert
- Corporate signage at new headquarters is inspired by Carson Group’s brand.
- Behind The Sign: How Do I Build A History Wall?
- A Century of Caring: History Wall Signage Highlights 100 years of UNMC Munroe-Meyer Institute
- New Wayfinding Signage: Anamosa, Iowa
- Meet Erin Carey, Nebraska Sign Expert
- Johnston, Iowa: Custom Signs for a New Town Center
- Mixed Media Integrates To Create Unique History Wall Signage for Alvine Engineering
- Top 6 ADA Signs of 2021
- Design-Build Signage Connects to the Heart of Kreg’s New Headquarters
- Signage Business: Reset & Reimagine
- Outdoor Signage: Top 5 Signs
- Signage To Honor Stars at NorthStar Foundation
- Job Opportunity: Junior Design-Build Specialist
- Air Force Academy: From An Idea to Air Combat Memorial Signage
- Top 5 History Walls
- 6 Tips to Wayfinding Signage Success
- Top 5 Donor Walls of 2021
- Hotel Signage: Making History at Hotel Fort Des Moines
- Matt Seidl
- Meet Matt Seidl
- Riverside Theatre Signage Case Study
- Sports Complex Signage: Triumph Park, Waukee
- 6 Tips to Senior Living Signage Success
- From Tailgate to Stadium and New Signage: New Bridge at Iowa State University
- Faux Corten Steel Architectural Signage: 2 Benefits and a Process Video
- Is There A Way to Measure Wayfinding Effectiveness?
- Lely Builds North America Campus with One-of-a-Kind Architectural Signage
- Rebecca Kleine
- Rebecca Kleine Re-Joins Omaha Signage Team
- Signage Installer: Omaha, Nebraska Office
- Best Interior Architectural Signage of 2022
- Meet The Team
- Best Outdoor Architectural Signage
- Press Release: Midwest Architectural Signage Company Unveils New Design and Rebranding Efforts
- Say "Hello" to Latitude Signage + Design.
- Test Styles
- Air Force Academy Athletics
- 4 Best Practices When Hiring a Design-Build Signage Partner
- Signage Expert: Bryce Carlson
- Signage Expert: Justin Halverson
- Signage Expert: Erin Carey
- Signage Expert: Tony Squire
- Signage Expert: Matt Seidl
- Banner Health Center: Multi-location Outdoor Healthcare Signage
- Signage Expert: Tom Wilcoxen
- Signage Expert: Rebecca Kleine
- Signage Expert: Todd Carey
- High School Rebrand + Athletic Addition: Signage to Inspire the Future at Mason City High School
- Ahrens Park: Signage Completes this Walk in the Park
- Hall of Fame Signage and Graphics Highlights a School’s History of State Championships
- Design-Build Specialist
- City Signage: Enhancing the Identity of Pleasant Hill, Iowa through Architectural Signage
- Museum Signage: Norwegian-American Inspired Design for Donor and Building Signage at Vesterheim
- Luxury Apartment Signage: Omaha's New Brickline at The Mercantile Shines Bright
- Frisco Transit Center Signage: Follow Us to Fresh Powder in the Rocky Mountains
- Favorite Architectural Signage of 2023
- Big 12 Channel Letter Installation at Iowa State University
- Exterior Custom Design LED Business Signs: Vibrant Live Nation Case Study
- WorldWide Logistics: Design-Build Corporate Signage
- Enhancing Patient Experience: OSF HealthCare Cancer Institute Signage
- Architectural Signage: It Takes People
- Our Manufacturing Facility in Grinnell, Iowa
- Historical Renovation: Signage for Riverside Theatre
- Rusted Finish Signage: Using aluminum to create this effect.
- Dormie Network: A Multi-Site National Signage Partnership
- Sign Design: The Anatomy of a Donor Recognition Wall
- Vertigraphics
- Vertigraphics: On-Site Wall Printing Technology
- Senior Living Signage at CopperWood in Ankeny, Iowa
- Residential Signage: Contemporary Condo Design Inspires Interior and Exterior Sign Design
- Synthesis of Style and Accessibility: Dual Signs Revolutionizes ADA Signage
- Exterior Signage at Community Alliance, Omaha, Nebraska
- Digital Kiosk Signage
- Elementary School Donor Wall: How Bubbles, Gumballs, and Grass Brought a Donor Display to Life
- Faux Rust Exterior Signage at Iowa Arboretum
- Element Research Center.Inventing New Sign Types for a Science and Technology Campus
- Interior Signage at Vibrant Music Hall
- Custom Recognition Displays at Union Adventist University
- Favorite Signage of 2024
- Vertigraphics: Vertical Printing + Director of Innovation
- Creative Student Center Signage and Going Big with Donor Recognition
- Unlock the Power of Storytelling with Digital Signage Kiosks | Best Digital Kiosks for Business Signs
- Vertigraphics Installation at Heartland Community College
- April Sampson Cancer Center: Interior and Exterior Signage
- New Wall Printing Technology Brings History to Life at Heartland Community College